Digital and workplace transformation are top of mind for many C-suite leaders. In fact, enterprises are spending nearly 1.2 trillion dollars annually on digital transformation efforts. Yet only 16% have seen the expected gains from this investment. Why is that?
Most companies fall short when they fail to provide technologies that create a more engaging experience for their workforce. Companies with great employee experiences achieve 25% higher profits and two times greater customer satisfaction and innovation than their more traditional counterparts.

So how do you equip your business with the tools that will lead to a highly engaged workforce that routinely provides exceptional service and support to customers and partners? You need a strategy that leverages cloud innovation, while protecting your strategic on-premises investments. Cloud collaboration and customer engagement are becoming richer and more intelligent — with calling, messaging, video, meetings, and content sharing augmented by artificial intelligence (AI). And the connective tissue that holds all collaboration activities together is the human voice.

Voice is the global currency

Surveys show that voice is the preferred engagement channel for customers and partners, especially for important decisions. For employees, calling is the natural escalation of a chat session—and the point of departure for broader meetings with more participants or video and content sharing.

Calling evolution: new user and enterprise expectations

Although voice is a cornerstone of business collaboration, today’s workers also expect access to a rich variety of tools like voice, video, messaging, meetings, screen-sharing, and white-boarding, all integrated within their business apps and available across all their devices. Tools with contextual enhancements like artificial intelligence, voice assistants, and intelligent proximity further improve productivity and simplicity. These tools have become central to the collaboration buying criteria  Nemertes Research found that businesses that use a single application like Webex for all their collaboration are twice as successful in their digital transformation as businesses that employ separate applications.

Cloud offers important advantages for digital transformation, including flexibility, minimal capital investment, seamless integration to leading cloud business apps, rapid innovation cycles, predictable operating expenses, and rapid global delivery at any scale. However, deploying multiple cloud point solutions for calling, video, messaging, and meetings simply transfers the cost and complexity to the cloud, without solving the underlying issue.

“Hybrid enables organizations to adopt
cloud strategically, delivering less
disruption and faster access to specific
capabilities like meetings and team
collaboration from the cloud.”

The Webex single platform advantage

Webex is a highly secure, scalable, and open, global business collaboration platform that integrates calling, messaging, meetings, team collaboration and contact centers with a rich suite of devices, to deliver magical experiences for users, teams, and customers.
Webex Calling is the unified communications as a service (UCaaS) app within the Webex collaboration suite, that also includes Webex Teams, Webex Meetings, and a complete range of integrated Cisco devices for every room and situation. Enter a room with your unified Webex client running on your laptop or smartphone and the Cisco room device can automatically connect for a simpler, more engaging collaboration experience. The Webex collaboration suite is delivered over the global Webex cloud, utilizing redundant, secure, Tier 4 data centers. Cisco’s global Webex backbone ensures the best possible media quality for all your Webex cloud services.